We’ve all thought about it before when we’re walking down the supermarket aisles: is all water really the same - or are some brands above others? More importantly, is paying the premium for something as simple as water really worth it?
You may have heard of the term “artesian” when it comes to describing fine waters. Artesian water flows from the underground to the surface due to the pressure in the underground aquifers. This may result in a water fountain of sorts (yes, they are as pristine as you may imagine them to be). Of course, artesian shouldn’t be confused with artisan, even though the two terms tend to be easily mixed up.
Artesian water is well-regarded because of numerous purported health benefits. Being au naturel, it’s expected that most artesian waters aren’t as chemically treated as more common tap and distilled waters are, and consequently not as traditionally sterile. Water is two parts hydrogen and one part oxygen, and officially, anything other than both of these elements is considered impurities. These “impurities” are formally known as total dissolved solids, or TDS.
Thankfully, most of what is found in these natural waters isn’t necessarily dirt - but rather, minerals. These minerals, such as calcium, fluoride, and electrolytes, are vital to human recovery and useful for supplementing our day-to-day diet. Calcium provides material for the maintenance of teeth and bones. Fluoride is especially important for teeth, but can be dangerous in excess. Unfortunately, some tap and drinking water may consist of higher levels of fluoride than necessary, potentially leading to health issues such as fluorosis.
Not all TDS however, is good for you. Despite what many of these “natural” water producers want you to believe, higher TDS does not necessarily mean more health benefits! In fact, excessive levels of TDS can lead to water having a bitter or salty taste, rather than a clean, pure taste ideal for drinking water.
Therefore, the most ideal method to obtain a balance between good levels of TDS and purity is to have a naturally pristine water source. Hailing from the Scandinavian region of Iveland in Southern Norway, VOSS water boasts an exceptional purity due to natural filters of layers of rock and sand, which protect it from pollutants. The result? An unusually pure natural source of VOSS water.
Despite having some of the purest water in the world, VOSS refuses to let its brand stagnate by relying entirely on their exquisite quality of water. Another key pillar of the VOSS brand is its iconic cylindrical bottle. As you’ve probably noticed, VOSS bottled water is everywhere. From celebrity endorsements on social media, to features in cinema, VOSS has been enjoying a role as the go-to premium brand for natural water.
In fact, VOSS was even featured in the motion picture Parasite, which was recently nominated for Best Picture at the Oscars - to illustrate the sheer class of the upper-class Park family. The Parks’ fridge was fully stocked with elegant VOSS bottles, giving the impression of a minimalist, yet opulent and lavish lifestyle that the Parks lead. VOSS signature bottles are also used as decorative items around the household, such as being served on the tables.
Despite being known as a premium brand, VOSS makes it a point to give back to society. The Voss Foundation works to provide access to clean, pure drinking water to communities based in sub-Saharan Africa. In addition, both the plastic PET bottles and iconic glass bottles in VOSS’ inventory are recyclable, while VOSS glass bottles are useful as a stylish daily carry-on bottle for the working individual who is always out and about. Variants of the glass bottle in sizes of 375ml and 800ml allow for consumers to pick the perfect size that fits their day-to-day usage.
The next time you pick up a bottle of VOSS water, remember that luxury is never too far out of reach.