Back in 1873 a young entrepreneur named Gerard Heineken discovered a passion for brewing. So he purchased a piece of land in what is now the centre of Amsterdam, built a brewery and set about perfecting the recipe that would soon become Holland’s first ‘premium’ lager beer. Word quickly spread and the name Heineken, stamped onto every single bottle, became a national symbol of quality. Over the next 140 years his brewery expanded and Gerard’s children and grandchildren explored new worlds, but the name on the bottle always remained the same. Today, four generations later, they’re still passionate about brewing a truly premium beer. After all, when your family name is at stake, you care a little more.